A coordinated attack of fake reviews can crater your Google rating overnight,...

https://www.ibtimes.com/why-erasecom-go-reputation-management-company-businesses-seeking-cleaner-digital-profile-3793255

A coordinated attack of fake reviews can crater your Google rating overnight, turning a solid 4.6 into a 4.1. It’s not just a vanity metric; studies show 71% of customers lose trust after seeing a sudden dip in feedback