Beginner’s Guide to Improving Local SEO Without Spending a Dime

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

You can improve local SEO without paying for ads, tools, or “rank tracking” subscriptions. The catch is that you have to get disciplined about what moves the needle: relevance, clarity, and consistency around a specific place