Buyers are overwhelmed by options and skeptical of polished marketing, so...

https://tango-wiki.win/index.php/The_Digital_Trust_Audit:_What_Makes_a_Checkout_or_Onboarding_Flow_Feel_Sketchy%3F

Buyers are overwhelmed by options and skeptical of polished marketing, so they’re doing their homework before clicking buy. They’re checking reviews on their phones while on the go and comparing prices in seconds