In a crowded copier market, eCopier Solutions stopped competing on specs and...

https://seo.edu.rs/blog/how-ecopier-solutions-became-a-category-leader-in-the-sea-of-sameness-11036

In a crowded copier market, eCopier Solutions stopped competing on specs and started competing on peace of mind. By stripping away complex contracts in favor of a flat "$5 a day" model, they turned a confusing purchase into a simple utility