In a digital-first world, your reputation is your primary sales asset....

https://bizzmarkblog.com/what-should-we-do-when-a-competitor-attacks-our-credibility-in-the-market/

In a digital-first world, your reputation is your primary sales asset. Procurement teams now vet vendors long before they reach out. They head straight to G2 or LinkedIn to see if your promises actually hold up in the wild