Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop...

https://www.alphabookmarks.win/old-school-rank-tracking-is-dead-because-it-misses-the-reality-of-ai-driven

Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop and a surge in zero-click searches. If you only track keyword positions, you are missing the full picture