Procurement teams now start their buying journey with digital-first research...

https://business-review.eu/business/b2b-vendor-reputation-management-how-to-protect-your-business-relationships-and-win-more-contracts-294336

Procurement teams now start their buying journey with digital-first research long before they talk to your sales team. If your LinkedIn, G2, or Clutch profiles are outdated or empty, you signal a lack of operational maturity