Rank tracking is failing. AI Overviews have slashed European CTRs by 30%,...

https://www.insert-bookmark.win/rank-tracking-is-dead-with-ai-overviews-eu-brands-are-seeing-a-30-ctr-drop

Rank tracking is failing. AI Overviews have slashed European CTRs by 30%, making legacy position reporting a vanity metric. Enterprises must shift to AI visibility tracking, using live dashboards and schema-first content to capture zero-click traffic