Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR...

https://chancesexpertwords.wordpress.com/2026/05/04/beyond-rankings-how-to-track-brand-mentions-in-claude-by-country/

Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR drop across our European markets, making zero-click behavior the new default. You need to shift from tracking blue links to measuring actual AI visibility