Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop...

https://wiki-tonic.win/index.php/How_Do_I_Measure_SEO_Success_When_Clicks_Are_Down_but_Sales_Are_Flat%3F

Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop in click-through rates and the rise of zero-click search, you need more than just blue-link data