Search is changing, and your old baggage is coming along for the ride....

https://stateofseo.com/how-do-i-keep-context-when-a-negative-story-is-technically-true-but-outdated/

Search is changing, and your old baggage is coming along for the ride. Conversational AI often pulls up outdated negative content that traditional search engines buried years ago. To fix this, you must stop playing whack-a-mole