Search is moving from blue links to conversational AI answers. With agent-first...

https://beckettsbrilliantdigests.theglensecret.com/traffic-down-leads-stable-why-your-seo-strategy-just-hit-an-agent-first-wall

Search is moving from blue links to conversational AI answers. With agent-first search, platforms like ChatGPT and Google Gemini provide results without users clicking your site. To stay relevant, SEO teams must shift to Answer Engine Optimization