Short brand names work better in digital gaming because they fit neatly in...

https://landensinsightfulperspectives.wpsuo.com/all-caps-vs-lowercase-for-a-4-letter-logo-name-a-deep-dive-into-wordmark-design-and-typography-for-logos

Short brand names work better in digital gaming because they fit neatly in mobile headers and look clean as icons. They’re easier to say and remember, which helps players find your game fast