What does Gen Z use instead of Google for conversational search tools
https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690
Gen Z is ditching traditional search for conversational search tools that chat back. These tools change the SEO game by focusing on context and nuance, so adapting your strategy to how people naturally ask questions is key in 2026.