What does Gen Z use instead of Google for product research Reddit is a contender
https://www.mediafire.com/file/i0604kjkq0l2luu/pdf-71591-54545.pdf/file
Moving beyond Google, many in Gen Z rely on Reddit for product research due to real user feedback and honest discussions. Learn how SEO practices must evolve in 2026 to improve visibility where people do their homework before buying.