What the Heck Is UK horse feed suppliers?

http://news.beststockmarketnews.com/story/570332/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Gentle horse feed for sensitive stomachs, designed to support digestive comfort, intestinal health and better nutrient absorption. A low-starch high-fibre formula with natural ingredients to help maintain calm digestion and overall health.