When Marketing Directors Watch Organic Traffic Fall: Elena's Story

https://simonsbsz086.iamarrows.com/is-your-seo-and-content-strategy-behind-the-times-how-marketing-directors-can-use-chatgpt-without-burning-the-brand

In April 2023, Elena, the head of marketing at a 210-person B2B software company, opened her analytics dashboard and saw what every marketing leader fears: a 28% drop in organic sessions over 90 days. Paid channels cost 3