When your business faces unfair online criticism, the urge to fire back can be...

https://www.cool-bookmarks.win/when-a-negative-review-or-post-hits-your-business-your-first-instinct-might-be

When your business faces unfair online criticism, the urge to fire back can be costly. Ignoring it creates a risk of silent lost sales as potential customers get confused by unaddressed narratives