Why API-first Coupon Platforms Let Retailers Move Fast Without Breaking Promotions

https://seo.edu.rs/blog/why-technical-decision-makers-at-mid-market-to-enterprise-retailers-whove-been-burned-by-inflexible-coupon-tools-before-struggle-to-trust-new-promotion-platforms-10922

3 Technical Criteria That Matter When Evaluating Promotion Tools When a promotion goes wrong it’s rarely because a merchant wanted the wrong outcome. It’s because the toolchain couldn't map intent into reliable, measurable behavior at scale